With the advent of a new CEO with a turnaround mandate, Serac and its partner organisation were engaged as transformation specialists.
Restoring a sense of identity and pride and re-invigorating leadership and employees with belief and sense of purpose were crucial to an organisation that needed to re-invent itself.
Our philosophy and approach was to work alongside the senior executive team to help them create a future centered on purposeful leadership. By engaging over 500 people from the 4000 strong company we helped the organisation re-discover its purpose and define its core values and cultural backbone. Central to this was developing a powerful creative executive team at the top that created the backbone and provided a clear set of decision making principles designed to re-enforce core purpose. The entire organisation was then enfolded into the new vision through their own leaders.
Traditional processes would have made this a set of mission statements - developed behind closed doors, intellectually appealing but with no power. There is a rawness and a rightness about these cultural building blocks that employees embrace with a sense of belief which comes through the power of co-creation.
Their journey continues but they are better placed to handle the turbulent changes of modern business.